Aggregators Are they Helping Your Business or ruining it A Perspective on Zomato.Com

Start Ups or even corporates today have long been dependent on technical and digital giants for communicating their brand and ensuring that customers, consumers are made aware of the brand through these digital giants. What have they not realized is the fact that their lack of digital knowledge and their lack of basic understanding about technical know how is not only costing them tons of revenue lost in marketing but also they are making these giants strong and so powerful that they can make or break their businesses. This paper will highlight the working of such technical giants and will provide a pathway to plug the marketing costs associated and eventually weed out or reduce the middlemen associated in the supply chain. Abhijit Vibhute "Aggregators: Are they Helping Your Business or ruining it? A Perspective on Zomato.Com" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-7 | Issue-3 , June 2023, URL: https://www.ijtsrd.com.com/papers/ijtsrd56373.pdf Paper URL: https://www.ijtsrd.com.com/management/business-ethics/56373/aggregators-are-they-helping-your-business-or-ruining-it-a-perspective-on-zomatocom/abhijit-vibhute