INVESTIGATION OF THE PROCESS DEVELOPING A STRONG BRAND POSITIONIG

Journal: Science Journal "NovaInfo" (Vol.1, No. 33)

Publication Date: 2015-05-01

Authors : Petrov Anton Andreevich;

Page : 68-70

Keywords : DEVELOPMENT; PROCESS; DEVELOPMENT PROCESS; POSITIONING; STRONG BRAND;

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This article discusses the impotance of developing a positioning process, to create a strong brand in modern conditions