DISPLAY OF COVID 19 INFORMATION ON HOTEL WEBPAGES- A CONTENT ANALYSIS

Purpose: The novel coronavirus (Covid-19) has pushed the hospitality industry towards an unprecedented crisis. Hotels around the world were under tremendous pressure to survive through this pandemic by adopting safety guidelines and communication with customers. This study examines the policies about safety guidelines of Indian hotels on Covid-19 with the help of their web pages, as reflected on the biggest aggregator website of India. Design: The study investigates the web pages of hotels in Agra, Delhi, and Jaipur, as shown in the biggest aggregator website of India, make my trip application and website using content analysis. Methodology: The authors consider coded statements and words, which the Government of India prescribed to the hotels for ensuring the protection against Covid-19. Implications: The study has the potential to understand the different policies adopted by the Indian hotels on Covid-19. The information obtained could help the customers to choose the right hotels for them during the pandemic. It could also provide suggestions to hotels interested in initiating best practices on dealing with Covid-19.