DIGITAL MEDIA LITERACY AND FAKE NEWS AWARENESS AMONG DIGITAL IMMIGRANTS OF TIRUNELVELI DISTRICT

The advancement of technologies and the effect of globalization make our world into a small village. This effect has also undergone significant changes in the media. It is made available to everyone around the world without any limitations. As a result, the mass media experienced tremendous growth. It takes a lot of time of ours with itself. And also, it has vast content to explore. We can get a million results on the tab with one click on the internet. So, it is called "information overload." Because of this, it will quickly change our thoughts and actions until we do not get the desired results. The only way to solve this problem is to educate the public on using digital media effectively. That means, “Digital Media Literacy”. Some countries, like India, have a greater need for it than others. This is due to their dismal showing on a global proficiency index with digital media. However, not everybody was independently proficient in digital media. Economic, political, or geographical reasons all have a role in creating this chasm. Consequences include an increase in cybercrime and the proliferation of disinformation. These things have a significant bearing on our culture. Governments like India struggle to address these socioeconomic problems. It directly impacts people and completely upends their lives. Therefore, it is necessary to explore the connection between digital media literacy and the dissemination of fake news. Consequently, the purpose of this study is to analyse the issue by employing the quantitative research method. The data for the study will be collected using Survey Method in the Tirunelveli District of Tamil Nadu State.