THE ROLE OF OTT PLATFORMS IN GLOBALIZING MALAYALAM FILMS

After the emergence of OTT platforms, film industries based on the regional languages of India have become popular around the world. OTT platforms have given these smaller film industries a massive boost in terms of accessibility which has resulted in a much wider reach and acceptance for their films on a global scale. The Malayalam film industry or Mollywood is thought to have largely benefitted from this OTT boom. This paper aims to study the role of OTT platforms in the recent popularity and acceptance of Malayalam films, which otherwise would have been small-scale theatrical releases whose accessibility and acceptance would have been confined or limited within the respective small-scale regional audience who are familiar with the language.