THE DICHOTOMY OF DOORS: AN ANALYSIS OF “C U SOON”

Media and Entertainment Industry (M&E) has numerous slices that combine into one whole. The M&E industry consists of movies, radio, music, advertising, artificial intelligence, internet, gaming etc.... It is one of the fastest-growing industries in India and the World in general. It is an industry shaped according to the needs and demands of the viewers or consumers. A contemporary consumer not only checks on their demand fulfilment but also keenly looks upon the layout in which the media presents itself to suit their tastes and preferences. This industry is also heavily weighed upon for its quality, culture, markets, and emotional and cognitive approaches. The COVID-19 Pandemic impacted the media and entertainment industry in multiple ways. The pandemic led to the temporary shutdown of movie theatres and production houses that in turn affected their box office collection. The pandemic led to the emergence of video entertainment platforms such as Amazon Prime, Netflix, Hulu etc… The paper highlights how the pandemic opened doors for experimentation in film production and making in Kerala. It analyses the Malayalam Film Industry‟s first computer screen film “C U SOON” directed by editor-turned-director Mahesh Narayanan.