Study on the Aging of Taobao APP in the Context of the "silver hair economy"

In the era of the Internet of everything, the elderly group is growing. According to the seventh Chinese census results, the proportion of people aged 60 and above in China reached 18 percent, and the senior level is gradually increasing. To develop a sound market economy for older adults and serve them well, dealing with the problems in the "silver hair market" as soon as possible is necessary. This paper aims to study the Taobao APP's aging problem in the silver-haired economy market. Through the research on the shopping needs and behaviors of older adults and the use of the Taobao APP, we propose the critical design factors for aging and analyze them in terms of interface visualization, ease of operation, information readability, feedback mechanism, shopping safety, and social interaction. This paper also proposes establishing a Taobao APP evaluation and assessment system for elderly users and provides an outlook on the future development direction and trend of the Taobao APP for aging. To better meet the shopping needs of older adults, create a better space for developing the silver hair economy, and improve the quality of life of older adults