STUDY OF PRAGMATIC DEVELOPMENT AND KNOWLEDGE DOMAIN THROUGH WEB SERIES AMONG YOUTH

Web series is an innovative revolution of digital world and become a new trend setter in entertainment industry. It‘s displayed over digital platforms and provides opportunity to deliver the structure of new text as well as multi-dimension of media and technology that construct modern network. On comprehensive learning perspective, web series programs are responsible for developing new breed and transferring knowledge, new aesthetic and semiotic that producing pragmatic values towards the viewers. Likewise, pattern of accessing and watching of web series is responsible for knowledge dissemination and pragmatic development. This study highlights the attributes that reflects knowledge domain towards viewers through watching perspective web series. Study is consolidated with primary data sources and executed in Bhopal and Indore, cities planning under Smart Cities Mission Strategy.