Melasti Beach Destinations in Badung, Bali in Attracting Millennial Tourists

Millennial tourists are a generation that grew up in the digital era, millennials are accustomed to technological advances and have easy access to travel information through mobile devices to social media. The preferences of melenial travelers tend to choose something based on desires, interests, or likes that also surround the components of attitudes and values that exist at this time. The Indonesian tourism industry 4.0 mentions the millennial phase includes dreaming (hoping to travel), planning (planning what to do there), booking (travel services), experiencing (enjoying vacations) and sharing (uploading to social media). The interesting activities of tourists and adequate facilities on Melasti beach have succeeded in attracting millennial tourists. Millennials are looking for unique experiences and sharing moments on social media about Melasti beach. Through strategies through social media and collaboration with influencers, Melasti beach destination continues to strengthen its position as one of the popular tourist destinations. Based on this phenomenon, there are two main problems in this study. First, why does Melasti Beach attract millennial tourists? How does the management system of Melasti Beach tourist destinations attract millennial tourists? The problem is studied with several theories, namely the theory of functionalism, the theory of tourist products and management system