Decision Support System for Internet Package Using Naïve Bayes Algorithm

Today's home internet has become a necessity for the wider community. Currently, there are many Internet Service Providers in Indonesia and home internet products for sale consist of various internet packages with different services and features. In facing market competition to be able to compete with other ISP competitors, a company must determine the marketing strategy for the internet packages it sells. Based on these problems, a solution can be given, namely building a computerized system to be able to assist the sales team in obtaining a decision to market the best internet package. The system built is a decision support system to provide recommendations for decision makers. One method to support decision making from various criteria and alternatives is the Naïve Bayes Method. The Naïve Bayes method can provide a prediction of the outcome of a decision based on calculations involving several available criteria and alternatives. These results can help the sales team in their efforts to increase sales