TRANSFORMATION PROCESSES IN THE RECREATION AND TOURISM INDUSTRY OF EUROPEAN COUNTRIES AT THE PRESENT STAGE

The subject of the study is to find out the specifics of the influence of the transformational processes of the world economy on the development of the recreational and tourist industry of European countries and to take into account the experience of Ukraine. The purpose of the article is the scientific substantiation of theoretical and practical provisions regarding the development of the recreational and tourist industry of European countries in the context of modern transformational changes in the world economy. Research methods. General scientific and special methods of scientific knowledge of empirical and theoretical levels of research are used to study transformational processes in the recreational and tourist industry of European countries at the current stage of development. Results of the article. The article examines the peculiarities of the impact of transformational processes on the development of the recreational and tourist industry of European countries, studying their experience for practical implementation in Ukraine. Field of application of results. The results of the study can be used by enterprises of the recreation and tourism industry of Ukraine, institutions of higher education, united territorial communities of the country and all interested persons in this issue. Conclusions. The recreational and tourist industry of European countries is a priority direction for the development of their economies and cultures. The European region is the most attractive for tourists, and the countries of Western and Southern Europe are distinguished by the highest and most effective level of use of recreational and touristic potential. Rich natural recreational resources, a significant number of cities with historical, architectural monuments, artistic and cultural values attract about 59% of the planet's tourists. According to the World Tourism Organization, the leaders in the number of tourists and vacationers in Europe are France, Great Britain, Germany, Spain, Italy and Greece [3]. The experience of European countries proves that the participation of the state in the development of the recreational and tourist industry, where centralized regulation solves a number of problems of the spontaneous market economy in favor of the sustainable (balanced) development of this sphere of activity, is the most acceptable for Ukraine as well, since our country has a high level of provision of natural and historical and cultural values ​​for proper socio-economic development due to recreation and tourism, taking into account the fact that post-war economic reconstruction, as a result of Russian aggression, will last for years.