ADMINISTRATION AND MANAGEMENT OF THE SOCIAL COMPONENT OF SCIENTIFIC AND EDUCATIONAL ACTIVITIES IN AGRARIAN UNIVERSITIES

The subject of the study is to highlight the socio-economic significance of the social component of student training and teachers' activities as competitive participants in the labor market, educational space, highly qualified and patriotic potential of the Ukrainian nation. The purpose of the article is to identify new opportunities for strengthening the social components of training and increasing the competitiveness of future specialists in agricultural universities and their implementation by means of management and administration. The methodological basis of the article is historical, monographic, dialectical, system-structural analysis and synthesis, statistical-economic methods. Results of the article. It was determined that social components can and should be strengthened in the process of professional training of students (responsibility for one's actions in relation to future subordinates, colleagues, partners, consumers, business and environmental ecology; patriotism; educated and intelligent behavior, empathy for others; love for nature as factor of competitive agricultural activity, etc.); industrial and educational and industrial practices (advisory, professional and digital, etc. assistance to rural territorial communities, individuals, enterprises); in the development of student self-government; cultural-mass and socially useful work at the university (participation in cultural-artistic and social events at various levels of organization and management – clubs, competitions, trainings, field days, round tables, Olympiads, presentations, etc.); in the organization of student leisure, food and sports; in ensuring the personal growth of each teacher and student; in the form of volunteer activities of teachers and students; in the process of interaction of the university with local and state authorities, etc. Collectively, these directions can be characterized as the social responsibility of universities and their management and administration. Field of application of results. The results of the article can be used by agricultural universities, public organizations, students, graduate students, teachers; bodies of local self-government and management of rural territorial communities. Conclusions. Therefore, the social components of training students of agricultural universities as future competitive specialists in the labor market are of great importance. We have determined a clear periodization of social work in time (before the war (with the exception of the times of the pandemic), during the war, after it); by locations of conduct (intra-university, external environment, combined events); by subjects of influence, functions, mission - among students, for students, by the forces of students; terms of implementation - permanent, periodic, one-time measures; regarding the educational process and methods of implementation - as part of educational programs, special in additional time, combined, etc. In modern conditions, along with traditional and established social measures, strategic priorities include: administration and provision of healthy nutrition and physical culture and sports for students; support of rural communities by students, including during educational and industrial and complex industrial and pre-diploma practices. It is also development on the basis of social responsibility of teachers and students of volunteer activities. Finally, it is constant support for constant personal growth, self-education, self-improvement, development of an active civic position, including through participation in student and local self-government bodies.