FEATURES OF BUSINESS ECOSYSTEM FORMATION IN MODERN CONDITIONS

The subject of research is the theoretical and methodological foundations of business ecosystems of companies. The purpose of the article is a study of features of process of forming and development of ecosystems, and also parameters that influence on her development status in a medium-term and long-term period. The methodological basis of the article is the theoretical provisions of the innovation economy, a set of general scientific and special research methods, namely: induction and deduction, system-structural analysis and synthesis, analogy and modeling, economic and statistical method, abstract and logical method and monographic method. Results of the article. It is established that in today's rapidly changing market conditions, the formation of ecosystems by companies is a progressive direction of economic development. However, these business models should be fully connected with business, or rather, small and medium-sized businesses should form the fundamental basis of the ecosystem, the main resource of which should be human capital and information. The concentration of these components will allow a business entity to develop new and modernize existing products, thereby better meeting consumer needs and, as a result, introducing the next stages of innovative development of humanity. Field of application of results. The results can be used in the activities of agricultural, processing, and trading enterprises, as well as in the research and educational process of agricultural universities. Conclusions. The development of IT technologies is provoking changes in the nature of competition: in the near future, it will not be individual market participants who will compete in the market, but new business models, such as ecosystems, which are able to fully meet the needs and expectations of consumers. Given the current trends in the international business environment, it is easy to predict that in the future, individual economic actors will not be able to maintain a leading position in any market segment and that they will be replaced by business models that are able to focus their efforts not only on the production of competitive products. Given recent events, the level of corruption, the share of the shadow economy, and the dynamics of macro-financial indicators, it is safe to assume that the country will continue to experience a decline in economic activity. In such circumstances, it is appropriate to look for new approaches to stimulate business.