Structure of the marketing program of innovative product of the engineering companyJournal: Economics Bulletin of The National Mining University (Vol.39, No. 39)
Publication Date: 2012-09-27
Authors : Kolodiy G. S.;
Page : 164-166
Keywords : marketing; marketing program; marketing mix; market analysis; machinery enterprise;
The article suggests the structure of the marketing program of innovative product of engineering company.
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