ANALYSIS OF SPECIFIC IMPROVEMENT AREAS IN START-UP ACTIVITY IN SERBIA

Raising the level of knowledge is essential for start-ups pursuing growth and aiming at keeping their innovation potential high. Since innovation activity has been the driving force of economies worldwide, governments tend to focus on providing knowledge through various support programs in order to accelerate innovations. The aim of the study presented in this paper was to find out what types of knowledge and what factors contribute positively to this process. For this purpose, methodology used was based on interviews and questionnaire. 82 participants were selected for the study. Four hypotheses were tested and proven. One, related to the needed team knowledge, and three, related to digitalisation level, intellectual property rights protection, and gender influencing time-to-profit. The results of the study obtained are presented and discussed in the paper and these findings may be used as a guidance for further support to the Serbian innovation ecosystem.