MODELLING FRAMEWORK FOR CRITICAL SUCCESS FACTORS OF GREEN SUPPLY CHAIN MANAGEMENT-AN INTEGRATED APPROACH OF PARETO, ISM AND SEM

The study aimed in identifying Green supply chain critical success factors, develop and validate the framework through integrated approach of ISM, MICMAC and SEM so as to promote green practices throughout the supply chain activities in Indian manufacturing sectors. Interpretive structural modelling(ISM) is applied to develop hierarchical contextual relationship among identified critical success factors via Pareto analysis. The methodology then follows classification of success factors into four clusters by Matrice d' Impacts Croisés-Multiplication Appliquée á un Classement (MICMAC) and statistical validation of the ISM model through Structural Equation Modelling(SEM) by AMOS. In this study, 16 critical success factors of Green supply chain practices for manufacturing industries were identified, followed by development of an ISM model using 16 critical success factors, later the model was statistically verified that identified nine CSF's responsible for generating SEM model by satisfying all the model fit indices.The linkage variables identified are Green manufacturing, Green Procurement, Green marketing and Distribution, Green purchasing, Supplier cooperation, Customer cooperation, Environmental strategies and management, Environmental Participation and Green training that are forming the driving force for practicing green supply chain. Research limitations/implications: The results of the study are restricted to manufacturing industries, which might vary when applied for other sectors. The developed model on green supply chain management practices would help policy makers, decision makers, researchers and industry professionals to anticipate potential success factors to implement green supply chain practices. Accordingly, the focus on critical success factors would be prioritized for obtaining better performance of supply chain and greening the chain.