ANALYZING MONETIZATION TECHNIQUES IN AR AND VR APPLICATIONS: CHALLENGES, STRATEGIES, MARKET IMPLICATIONS

The Augmented Reality (AR) and Virtual Reality (VR) industry has undergone exponential growth, reshaping how individuals engage with digital content across diverse sectors. As these technologies transition from conceptual novelties to integral components of daily life, devising effective monetization strategies has become a pivotal concern for developers and stakeholders. This research article presents a comprehensive examination of the array of monetization techniques prevalent within the AR and VR landscape. Through an in-depth analysis informed by literature reviews and critical insights, the study elucidates the challenges, opportunities, and trends that underpin revenue generation in this dynamic domain. Additionally, the article explores the intricate interplay between various monetization approaches and theirramifications on user experience and the sustainable evolution of the market. By of ering a holistic perspective on the monetization landscape, this research contributes to fostering a deeper understanding of how economic models can harmonize with technological advancements to shape the trajectory of the AR and VR industry