A STUDY ON CONSUMERS' PERCEPTIONS TOWARDS ECO-FRIENDLY FIBRE AND ITS UTILIZATION IN APPAREL INDUSTRY IN INDIA

This research aimed to better understand how Indian customers felt about fibers made from eco-friendly fibers. A systematic questionnaire was used to gather data from 500 respondents, and many statistical tests, such as regression and chi-square tests, were performed to evaluate the research hypotheses. The findings indicated that awareness and attitudes toward eco-friendly fiber goods are strongly correlated, and that education level is favorably correlated with awareness. Additionally, it was shown that female respondents were more likely than male respondents to have favorable opinions about eco-friendly fiber goods. The adoption of eco-friendly fiber goods was, however, found to be significantly constrained by their high cost. The results of this research may help clothing businesses and governments understand how to encourage sustainable consumer behavior in the Indian market.