Research on the Realistic Dilemma and Countermeasure Optimization of Live Broadcasting to Help Agriculture Empower Rural Revitalization

—Live broadcast to help farmers is an inevitable trend of e-commerce development, and it is also the proper meaning of rural revitalization. By combing the current research on this topic, this study conducts field research and visits, and summarizes the enabling advantages of live broadcast to help farmers and the practical significance of rural revitalization. On this basis, in view of the practical difficulties and challenges faced by live-streaming to help farmers at this stage, the following countermeasures are proposed : improve product quality, standardize inspection standards, and implement differentiated operations ; carry out relevant training, optimize the talent team, and create highquality anchors ; strengthen the construction of social integrity, improve the platform management system, and improve the legal supervision system ; improve industry supporting facilities, strengthen government guidance norms, and create local characteristic brands.