Broadcasting about Vaccination Campaigns: An Analysis of the Media in Ceará

Vaccines have been used since the beginning of the 19th century as a disease control measure. However, it was only in 1973 that the National Immunization Program (PNI) was formulated, which established the National System of Epidemiological Surveillance (SNVE). This organizes the entire national vaccination policy for the Brazilian population and has as its mission the control, eradication and elimination of immunopreventable diseases(2) . Thus, the objective of this study was to understand the social representations elaborated by the media in Ceará about vaccination campaigns. To reach the proposed objective, we used the proposed steps of documentary research(8) , anchored in the theory of social representations(6-7) . The search for journalistic articles occurred through access to two electronic addresses of major newspapers of Ceará; Jornal O povo (http://www.opovo.com.br/busca/) and Diário do Nordeste ( http://diariodonordeste.verdesmares.com.br/servicos/busca), focused on the period of July 2017. Thus, the social representivities elaborated by the media of Ceará about the vaccination campaigns were understood. As the low or high acceptance of this population before the immunization campaigns that were conveyed to the two important newspapers.Has as a limiting factor this study, the selection of local media news, in which the data are punctual and can not be generalized. Despite being a prerogative of the qualitative approach the non-generalization.