Principles for training PR specialists in libraries (new requirements for the training of industry specialists)

The main purpose of the article is to explore the principles of training PR specialist in libraries. Thus, changes in the socio-economic life of modern society require qualitative transformations in the nature and content of labor, an increase in the level of socio-psychological mobility, and the competitiveness of specialists working in various fields of industrial and social activities. Vocational education is designed to meet the need for human resources in the economic and social spheres. Additionally, in the educational practice of Azerbaijan, the concept "specialist" has long been interpreted as a graduate who has achieved knowledge and success as a result of mastering an educational program. In the context of this work, a librarian is considered a practical librarian who has a special education and is competent in the field of professional librarianship, regardless of the training level (bachelor's, master's). Methods: The article is based on the method of comparative analysis. Application importance: the material can be used in lecturers and seminars in higher education institutions (HEIs). Libraries occupy a large place among non-profit organizations involved in PR activities. Primarily because it has a wide structured network throughout the country. Also, the public trusts the sincerity of the activities of this institution as a non-profit enterprise. It is from this point of view that it is important to use PR technologies and methods of image formation in the process of training specialists. When organizing library and information activities, along with the promotion of existing products and enterprise capabilities by means of PR, such tasks as maintaining a reliable image are also solved. The training of highly qualified library and information specialists in this direction is accompanied by an increase in their demand in the labor market. The article analyzes the issues of training highly qualified specialists in the direction of library and information activities, as competent personnel in the field of PR and in the direction of image formation. It is also important to study viewpoints and research of experienced scientists on this topic, as well as to analyze the experience of leading enterprises in the field of industry. To sum up, we would like to draw the attention of industry experts to the concept proposed in the article.