MARKETING PRACTICES OF UNIVERSITY OF SAN JOSE ? RECOLETOS: PROPOSED INTERVENTION SCHEME

The main purpose of this study is to determine the effectiveness of the current marketing practices of the University of San Jose ? Recoletos and the degree of seriousness of the marketing problems encounter, and in order to design a strategic intervention scheme to improve and develop an appropriate marketing strategy by utilizing the descriptive survey method. Furthermore; it was able to determine the weak and strong areas of the current marketing practices. And designed a program that is suit to the problems, recommendations was also given to intensify itself against competition and maintain a good position in market place In spite of its success in school business. The proposed program “Market Led Strategic Change” (MLSC) is designed to improve and sustain the capability of USJ-R in terms of marketing aspects, and strengthen the weak areas of the marketing style, specifically address those marketing problems the needs to be addressed, identify and design an appropriate intervention scheme to a certain marketing problem in order to stay attune in school business industry.