Processed Food Companies are Implementing Green Marketing Strategies Can CSR and Sustainable Development be used in Marketing

The four Ps of the marketing mix is integrated with the environment as part of green marketing. This idea is extensively explored at various levels and in a variety of places. The message of environmental protection is spread among members of society and the community as it is addressed more frequently. This in turn motivates people to adopt the practice of protecting the environment in their daily activities and consumption. Marketers and producers must be aware of changes in consumer consumption patterns and adapt their marketing strategies accordingly. It is essential that marketers include the idea of being green in their marketing campaigns. The researchers objectives are to analyze the strategies, policies, and practices of green marketing, evaluate its application, and investigate the impact of the idea on processed food companies in the Indian market. Seven well known processed food firms that promote community, society, and environmental protection through CSR and SD activities were the subject of an exploratory study. The results show that processed food manufacturers sell their goods based on features including taste, quality, and price. Based on Ginsberg and Blooms Green Marketing Strategy Matrix and Porters Generic Competitive Strategy, an analysis was done. It can be said that all seven of the processed food businesses examined in the study are Shaded Green, employing unique business models and taking part in sustainable and CSR initiatives. These actions are not, however, included in the marketing plans that aim to influence consumers. By integrating SD and CSR initiatives and creating strong product brands, green marketing strategies must be put into practice. Praveen Kumar "Processed Food Companies are Implementing Green Marketing Strategies Can CSR & Sustainable Development be used in Marketing?" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-7 | Issue-4, August 2023, URL: https://www.ijtsrd.com/papers/ijtsrd58613.pdf Paper Url:https://www.ijtsrd.com/management/marketing/58613/processed-food-companies-are-implementing-green-marketing-strategies-can-csr-and-sustainable-development-be-used-in-marketing/praveen-kumar