Gamification A Tool to Reach New Generation of Customer

The Concept of marketing has evolved from last 100 years so rapidly that it has created new dimensions to target customers across the globe. All the developments in the context of marketing have created a rat race among inventors and researchers to re structure the business models of companies to make them survive in the cutthroat competition era. The era has evolved drastically in terms of technological advancements, which lead a new methodology for customer consumer engagement. This paper will define how strategists of companies by gamification have motivated the customers for purchase or remain associated with the companies for the small amount of profit in the form of customer retention, in the modern era of the market always have given some new user experiences to cover market at large. By gamification, companies have achieved the task of the customers consumers retention successfully. Kritika Srivastava "Gamification: A Tool to Reach New Generation of Customer" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-7 | Issue-4, August 2023, URL: https://www.ijtsrd.com/papers/ijtsrd52813.pdf Paper Url:https://www.ijtsrd.com/management/marketing/52813/gamification-a-tool-to-reach-new-generation-of-customer/kritika-srivastava