Developing Marketing Strategy for the Bhutan Telecom Limited by Applying Net Promoter Score NPS

The study of Bhutan Telecommunication Limited has been carried out as part of my research work in order to develop a 'Marketing strategy' and also to find the risk pertaining the marketing and product department. The Company has been doing fairly with 72 market share being captured after twenty years of establishment in the year 2003. The company is more ambitious in not just retaining an existing market share but acquiring new customers to broaden its market horizon. But it is not without problems as the company is having difficulty in retaining the customers as desired. The customer's dissatisfaction rate is high with both customer care services and data internet services which is an alarming issue. my work addresses the outlying issues and proposes a plan aligning with the strategic vision of the company. Therefore, satisfaction has been a strong field of interest to both organization and researcher. Customers always remain important stakeholders and their satisfaction is an utmost priority of an organization. The 'quality of service' becomes guiding fact and it is important to measure customer satisfaction by quantifying the variables. The methodology has been adopted using two statistical tools Net Promoter Score NPS and Likert Scale. An effort has been made by the researcher to understand the problem as well make the findings and recommendations most appropriate for the marketing and development researcher. Dr. Tshering Phuntsho "Developing Marketing Strategy for the Bhutan Telecom Limited by Applying Net Promoter Score (NPS)" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-7 | Issue-4, August 2023, URL: https://www.ijtsrd.com/papers/ijtsrd59713.pdf Paper Url:https://www.ijtsrd.com/other-scientific-research-area/other/59713/developing-marketing-strategy-for-the-bhutan-telecom-limited-by-applying-net-promoter-score-nps/dr-tshering-phuntsho