GENDER AND PERFORMANCE OF SMALL SCALE ENTERPRISES IN KAMPALA, UGANDA

This study sought to identify the effect of the gender of owner on the small scale enterprise performance in Kampala, Uganda. Using a four point Likert scale questionnaire to measure nonfinancial performance, a sample of 409 small businesses were considered with a response rate of 68.2%. The hypothesis: (i) There is a significant relationship between gender and performance, and (ii) There is a significant difference in performance between male owned and female owned businesses were stated. Using parametric statistical techniques such as PLCC, simple regression and the independent sample t-test, both hypotheses were accepted. The findings of this study indicated that gender significantly effects the performance the small business and that there is a significant difference in the levels of performance between male owned businesses and females owned businesses. Though the performance levels where high in both cases; the male owned businesses tend to perform better than their female counterpart.