Fertilization of Idea and Venture Performance A Study of Business Incubation Centres in South East Nigeria

This study examined the relationship between idea nurturing and business expansion using descriptive design. Incubation centres in the South East Nigeria provided the respondents for the study complete enumeration sampling technique was adopted to elicit data from top Management Staff Trainers of the incubation centres. The instrument for the study was a structured five point Likert Scale, which was subjected to face and content validity. The reliability of the instrument was determined using Spearman Brown correlation co efficient of 0.81. The hypothesis was tested with Pearson Product Moment Correlation Coefficient at 95 confidence interval. The result of the test showed that there exists positive significant relationship between idea nurturing and business expansion. This study concluded that firms need not have stunted growth since ideas come to one and all and if fertilized could provide the way to innovative expansion. This work recommended that governments everywhere and non governmental institutions should collaboratively provide the necessary infrastructure for idea fertilization for micro, small and medium enterprises to reduce unemployment, improve the people's standard of living and increase its internally generated revenue from thriving businesses. Onwuzuligbo L. T | Nwota, O. J. "Fertilization of Idea and Venture Performance: A Study of Business Incubation Centres in South East Nigeria" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-7 | Issue-4, August 2023, URL: https://www.ijtsrd.com/papers/ijtsrd59747.pdf Paper Url:https://www.ijtsrd.com/management/randd-management/59747/fertilization-of-idea-and-venture-performance-a-study-of-business-incubation-centres-in-south-east-nigeria/onwuzuligbo-l-t