INITIAL PUBLIC OFFERINGS UNVEILED: ANALYSING FACTORS SHAPING INVESTOR DECISION-MAKING

This study delves into the intricate dynamics that influence investors' decisions regarding investments in Initial Public Offerings (IPOs). The research objectives are twofold: firstly, to comprehensively analyse the diverse array of factors that affect investors' decisions towards IPO investments, and secondly, to examine the relationship between investors' demographic profiles and their perceptions regarding investment in IPOs. The sample size of 150 investors from Gujarat has been selected to ensure a representative and statistically significant dataset. The study employs a combination of stratified and random sampling techniques to capture a diverse range of perspectives and experiences within the target demographic. Through a thorough analysis of the collected data, this study contributes valuable insights into the intricate relationship between investor behaviour, demographic characteristics, and perceptions towards IPO investments. The findings provide implications for financial institutions, companies, and regulators to tailor their communication strategies and decision-making processes to better align with investors' preferences and concerns, fostering a more informed and confident investment environment in the realm of Initial Public Offerings.