A COMPARATIVE STUDY OF FINANCIAL PERFORMANCE OF TATA MOTORS AND MARUTI SUZUKI INDIA LTD

The automobile sector is the dominant player not only in India but also in the economy of the world. Due to its forward and backward linkages with several key segments of the economy, the industry has a strong multiplier effect on industrial growth. The industry has been evolving over the years, meeting challenges as varied as transitions, consolidations and restructuring and thereby adapting to the new market environment. The present paper measures the financial performance of two major automobile companies of Indian origin, Tata Motors and Maruti Suzuki. It reveals the comparative financial strength of both the companies under study based on liquidity, efficient use of assets, profitability etc.