Innovation anthropology

Innovation anthropology studies new features from the perspective of their impact on human existence, both individual and collective. This approach views innovations as a key aspect of human interaction, as well as their implications for human personality and culture. Innovation anthropology addresses questions regarding how innovations affect self-awareness, identity and human integrity. Such scientific approach combines elements of innovation philosophy, axiology and forecasting, striving to understand the values and beliefs that are shaped in an era of rapid technological progress. The primary subject of study in innovation anthropology is the human being: their physical nature, cultural and spiritual aspects, and their vision of the future. In the context of continuous innovation, special attention is given to how individuals perceive themselves amidst these changes, and how these changes affect their worldview and values. In other words, innovation anthropology looks at a human both as an active participant in, and as a subject of innovative processes, aiming to understand how these processes impact their lives and consciousness.