POCHAMPALLY IKAT AND FASHION: REDEFINING TRADITIONAL TEXTILES FOR THE GLOBAL MARKET

Indian fashion has been one of the largest contributors to the country's economy with various traditional textiles. Pochampally Ikat is one of the traditional fabrics that is manufactured in Pochampally, Nalgonda District, Telangana. This is an exceptional fabric that is dyed even before it is woven. This fabric weaving follows the tie and dye technique where the yarns are dyed according to the designs and then taken to the weaving process. This uniqueness paved the way for the fabric to make an entry into the global market. After Independence, Pochampally ikat has made enormous growth with the support of various NGOs and the government. This paper will give insights into the history and process followed in weaving the Pochampally ikat. The paper also focuses on the support mechanisms, demand and supply, and its expansion into the global market. This also includes the threats, challenges, and opportunities of the fabric.