Analysis of Language Style in Online Product Reviews

This research proposal investigates the impact of language style on online product reviews, focusing on identifying and analyzing patterns, examining how language style influences consumer perceptions of credibility and trust, and providing practical recommendations for businesses and consumers. The mixed methods approach, using a sentiment analysis algorithm and thematic analysis, revealed that positive language significantly impacted consumer perceptions of credibility and trust. Key language style patterns included first-person pronouns, superlatives, vivid language, personal anecdotes, humor, and emojis, making reviews more engaging and persuasive. The study's findings have practical implications for businesses seeking to improve the credibility of their online product reviews. By utilizing the identified language style patterns, businesses can create reviews that resonate positively with consumers, thereby increasing the likelihood of trust and credibility. However, it is essential to consider the product category and target audience while crafting reviews to ensure appropriate language styles are used for maximum impact. Understanding the effects of language style in online product reviews can empower businesses to optimize their review content and enhance customer satisfaction. Consumers, too, can benefit by discerning credible reviews from persuasive language and making informed purchase decisions. By incorporating the insights from this research, both businesses and consumers can navigate the realm of online product reviews more effectively.