THE ATTRACTION OF DIGITAL PERSONNEL AND CORPORATE TRAINING IN QUALITY MANAGEMENT IN INDUSTRY 4.0 WITH A BALANCE BETWEEN SUSTAINABILITY AND COMPETITIVENESS

The purpose of the article is to develop a systematic scientific vision of the quality assurance process in industry 4.0 through HRM of digital personnel. This vision is based on a new (“broad”) interpretation of quality in industry 4.0, which can maintain a balance between sustainability (the support of the SDGs) and global digital competitiveness and most completely take into account the characteristics of product quality in industry 4.0. In accordance with the authors' interpretation based on international experience for 2021-2022, the article presents an econometric model that mathematically describes the impact of HRM of digital personnel on product quality in industry 4.0. The key conclusion of the study is that the attraction of job-ready digital personnel makes a much greater contribution to improving quality in industry 4.0 and is therefore preferable as compared to corporate training of digital personnel. For the fullest disclosure of the potential of quality improvement in industry 4.0, the authors have developed a program-target approach to HRM of digital personnel with a balance between sustainability and competitiveness of quality in industry 4.0. The theoretical significance of the research results is due to the fact that they have allowed for the first time to develop an approach to HRM of digital personnel that ensures high quality in industry 4.0 in accordance with its innovative interpretation – with a balance between sustainability and competitiveness. The practical significance of the authors' recommendations lies in the fact that the proposed program-target approach to quality assurance in industry 4.0, with a balance between sustainability and competitiveness, will increase the efficiency of HRM of digital personnel and comprehensively take into account the interests of stakeholders in ensuring product quality in industry 4.0.