STRATEGIES OF QUALITY MANAGEMENT IN ENTREPRENEURSHIP AND THEIR CONSEQUENCES FOR THE NATIONAL ECONOMY'S COMPETITIVENESS

In the existing scientific and methodological literature, at the theoretical level of scientific research, and based on the experience of developed countries (during practical studies), there formed an unambiguous view of the quality of products, which has to grow, while its reduction is treated as a negative phenomenon. The existing treatment of quality, first, does not conform to the realities of developing countries, and, second, is not sufficiently flexible to reflect on the real state of affairs at various sectoral markets. To solve this problem, we offer a new - flexible - treatment of product quality. Based on the proprietary treatment, we distinguish such a strategy of quality management in entrepreneurship as the strategy of skimming and market segmentation by the criterion of quality. The distinguished strategy is compared from the positions of its consequences for the competitiveness of the national economy; recommendations for improving the strategic management of quality in entrepreneurship in developing countries are proposed.