QUALITY IN THE SYSTEM OF MODERN ENTREPRENEURSHIP MANAGEMENT: FROM THE QUALITY OF LABOUR TO THE QUALITY OF PROFIT AND THE QUALITY OF LIFE

The goal of this paper lies in revealing the dependence of the quality of modern entrepreneurship on the quality of labour, quality of profit and quality of life. The following methods are used for achieving this goal: the sampling method, the comparative method, and the method of adaptation of indicators and approaches. The novel approach of this research is due to the formation of arguments on the substantiation of the factor influence on the quality of entrepreneurship from the indicators that are connected to the quality of labour, quality of profit and quality of life. It is revealed that developed countries substantially differ from developing countries in the context of the studied indicators - by the quality of citizens' life, which ensures purchasing power and activation of entrepreneurship. The proposed ways of optimisation are developed in view of the necessity to ensure the balance of the development of the given factors (quality of profit, quality of life and quality of labour).