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Exploring the Impact of Big Data Analytics on Organizational Decision-Making and Performance: Insights from Pakistan's Industrial Sector

Journal: Pakistan Journal of Humanities and Social Sciences (Vol.11, No. 2)

Publication Date:

Authors : ;

Page : 1760-1779

Keywords : Big Data Analytics; Decision Making; Organizational Performance; Pakistani’s Industrial Sector;

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Abstract

Little is known about how big data analytics affects decision-making and how choices have an impact on organizational performance. The research model presented in this study, which is based on the information processing view and survey-based ratings, links Big Data Analytics to organizational decision-making effectiveness and performance of organizations in Pakistan's textile industrial sector. The purpose of this paper is to examine the relationship between BDA and organizational decision-making as well as the degree to which BDA influences decision-making. Based on an adopted questionnaire, data was collected from 570 respondents. Data analysis using statistics reveals that Big Data Analytics has a favorable impact on an organization's capacity for decision-making and effectiveness. The results also show that there are no statistical differences between major firms and medium-sized businesses when it comes to the pathways from Big Data analytics to successful decision-making. Our findings advance managers' knowledge and comprehension by illuminating how Big Data Analytics might improve the effectiveness of decisions.

Last modified: 2023-12-07 19:45:29