THE IMPACT OF E-COMMERCE ON TRADITIONAL RETAIL: A COMPREHENSIVE ANALYSIS OF ECONOMIC, SOCIAL, AND POLICY DIMENSIONS

This research aims to investigate the multifaceted effects of the growing e-commerce sector on traditional retail businesses, considering economic, social, and policy dimensions. The study will explore the economic implications for both e-commerce and brick-and-mortar retailers, analyzing factors such as market dynamics, pricing strategies, and consumer behavior. Additionally, it will examine the social consequences, including changes in employment patterns and the overall retail landscape. Furthermore, the research will evaluate the role of government policies in shaping the e-commerce and traditional retail sectors, addressing issues like taxation, regulatory frameworks, and competition policies. By adopting a comprehensive approach, this study seeks to provide valuable insights into the evolving relationship between e-commerce and traditional commerce, offering practical recommendations for businesses and policymakers alike.