ENSURING THE COMPETITIVENESS OF INDUSTRIAL ENTERPRISES IN TERMS OF METHODS FOR ASSESSING THE QUALITY OF INDUSTRIAL PRODUCTS

The article examines the model of the quality management system based on international standards ISO 9000 series is generally recognized in the world. It is being implemented at enterprises of all forms of ownership operating in various countries and sectors of the economy. The standard has gained such wide popularity due to its versatility and approaches to quality management, which have shown their effectiveness and efficiency in practice. In the modern world, the basis for ensuring a competitive advantage of an enterprise in the market is the continuous improvement of its management system and products. The ISO 9000 series of standards focuses the organization on continuous improvement and the fullest satisfaction of the requirements of all stakeholders. The quality management system is an important factor of competitiveness. The presence of a quality management system at the manufacturer means, in market language, the ability of this enterprise to meet the requirements of consumers, regulatory requirements from the state and the requirements of the organization for its own activities. In accordance with the General provisions of the standard, this is the main purpose of the quality management system. Modern enterprises operate in a constantly changing market environment. Only those companies that can quickly adapt to changes in the external environment can survive in the competition. In this regard, the quality management system should be flexible and quickly "adjusted" to changes in the requirements of the parties interested in the company's activities. Only such a management system can become a useful tool in the hands of the company's management.