Focus-group study of the impact of Hermes perfumery on the olfactory channel of sensory perception of consumers

The article discusses the marketing study of the effects of the aromas of toilet waters of the manufacturer Nermes on the olfactory channel of the sensory perception of consumers. To conduct a study, the author took advantage of the focus group and proposed the topic-gayd developed by him. When studying consumer behavior, their hidden expectations were revealed. The results of the study are set forth by the author.