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Marketing strategy of educational organization: problems and prospects
Journal: Science Journal "NovaInfo" (Vol.140, No. 1)Publication Date: 2023-12-16
Authors : Uvarina Natalya Viktorovna; Shabarov Anton Valerevich;
Page : 79-80
Keywords : MARKETING STRATEGY; EDUCATIONAL ORGANIZATION; DIGITAL TECHNOLOGIES; QUALITY OF EDUCATION; STUDENTS; COMPETITION;
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Abstract
The article considers the importance of effective marketing strategy for educational organizations. The main challenges faced by educational institutions in developing and implementing marketing strategies are discussed. In addition, the prospects of development of marketing strategies in the rapidly changing educational market are considered.
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Last modified: 2023-12-18 00:00:24