INFORMATION SUPPORT FOR MONITORING BUSINESS STRUCTURES

The article clarifies the essence of the concept of «information support for monitoring business structures». It is noted that the relevance of scientific research on information support for monitoring business structures is determined by the rapid development of technology and the growth in the volume of data used in modern business. Providing effective monitoring is important for businesses in a changing economic environment, where speed of decision-making and adaptation to new conditions become key success factors. It has been established that the use of software products in information support systems for monitoring business structures has a significant impact on the efficiency and strategic development of enterprises; they help automate processes, which reduces the time and labor intensity associated with collecting and processing data. It has been proven that the use of software products leads to increased accuracy and precision of data processing, since they eliminate potential errors associated with human factors. This contributes to the reliability of information used to make strategic decisions. It is also argued that the use of information technology leads to cost reduction and optimization of resource use. This can be an effective method of increasing the company's economic profitability and increasing its competitiveness in the market. The use of programs for monitoring business structures helps to increase the speed of decision-making and improve strategic planning. Integrated systems can help improve internal communication and coordination between different parts of an organization. Prospects for further research in the field of information support for monitoring business structures may include the development of innovative algorithms and intelligent data analysis systems to more accurately predict trends and identify strategic opportunities. Additionally, research can be aimed at developing and implementing effective cybersecurity measures to protect sensitive business data from digital threat risks. In addition, an important area of research may be to study the impact of information support on strategic management and decision making in the face of constant changes in the modern business environment.