Challenging the Market: The Future of Hybrid Gasoline-Electric Vehicles in Nueva Ecija

This descriptive research investigated the future of Hybrid Gasoline-Electric vehicles in the province of Nueva Ecija through awareness and buying motivations for the product. The research identified the level of perception of the prospective car buyers and their respective buying considerations in getting Hybrid Gasoline-Electric vehicles. The study employs a mixed-methods approach, including a survey and internet searches on several studies of Hybrid vehicles and several online platforms. The data revealed that there is no significant disparity between knowledgeable buyers and those who are oblivious to Hybrid Gasoline-Electric automobiles. The study also found that when purchasing a Hybrid Gasoline-Electric vehicle, there are important factors to consider regarding the product itself. However, these considerations are not adequately emphasized due to a lack of reliable information from the manufacturer. As a result, many customers rely on information provided by sales representatives and the Internet. Moreover, the study revealed some factors and advantages of the product that receive less emphasis in marketing but can significantly influence the purchasing decisions of purchasers in this particular vehicle class. The study recommends that automakers and their sales representatives focus on the most crucial quality aspects and allocate resources towards customer education and communication. This would help establish trust in the product and foster brand loyalty among customers in Nueva Ecija.