DOES UNIQUENESS OF HUMAN CAPITAL PREDICT INNOVATIVE PERFORMANCE? TESTING THE MODERATING ROLE OF INTRINSIC MOTIVATION IN THE HANDICRAFTS SECTOR OF KASHMIR
Journal: SHODHKOSH: JOURNAL OF VISUAL AND PERFORMING ARTS (Vol.4, No. 2)Publication Date: 2023-07-19
Authors : Mushtaq Ahmad Lone Falak Muneer Nisar Ahmad Kakroo;
Page : 701-723
Keywords : Innovative Performance; Unique Human Capital; Intrinsic Motivation; Handicrafts; Competitive Edge; Unabated Innovation;
Abstract
This study investigates the unique human capital and innovative performance link and the intrinsic motivation as a moderator in this relationship. We obtained exciting results while testing hypotheses by applying Structural Equation Models and the Hayes Approach to the data collected from 196 respondents from the Kashmiri Handicrafts industry. The findings show that innovative performance is enhanced through unique human capital. Moreover, this relationship is significantly moderated by the intrinsic motivation of employees'/ sales persons. Thus, the interactive effect of outstanding human capital and inherent reason can enhance innovative performance by ensuring attractive avenues to enrich unique skills, knowledge, and the like among employees/salespersons. This paper attempted to unveil these relationships that have implications for theory and practice; further, some valuable detections were made under the veil.
Other Latest Articles
- AN ANALYSIS OF ERGONOMIC RISK FACTORS ASSOCIATED WITH THE WOOD BLOCK MAKING CRAFT OF PETHAPUR, GUJARAT, INDIA
- ADAPTATION OF TRIBAL ART OF CENTRAL WESTERN INDIA FOR DEVELOPMENT OF TEXTILE PRODUCT USING DIGITAL DESIGN SOFTWARE
- IMBIBING CULTURAL ETHOS IN INTERIORS RESIDENTIAL SPACES IN AHMEDABAD
- FROM EXCLUSION TO BELONGING: ASSESSING WOMEN'S PERCEPTION OF PUBLIC OPEN SPACES
- ASSESSING AUDIENCE RESPONSE TOWARDS COLORIZATION OF ICONIC BLACK-AND-WHITE BOLLYWOOD FILMS
Last modified: 2023-12-29 19:50:32