Digital Intertextuality Theory: A New Approach to Explore Textual Connections with Multimodal

The digitalization has created a huge impact not only on various aspects of life but also on literature. Earlier, a traditional approach was used to analyze texts with the help of intertextuality, but due to the introduction of novel technologies like multimedia, AI-generated text, algorithms, and virtual reality, it has become complicated to effectively interpret works. Due to this, a new approach is required, i.e., digital intertextuality theory. It connects old concepts with new ones to explore this new digital literary age. Moreover, it can aid us in finding how conventional intertextuality combines with the new technology of user interactions to provide a thorough understanding of how stories are created and analysed in the 21st century. With this new perspective, the gap between conventional and contemporary can be bridged. It can assist scholars, students, researchers, and critics in comprehending the baffling world of new literature. It will also expand and give new areas for research by creating an impact beyond the literature fields.