Innovation Management and Sustainable Development A Case Study of Cheewawithee Community Enterprise at Namkian, Phupieng, Nan in Thailand

The studys objective is to explore the role of innovation management within the Cheewawithee Community Enterprise, which is situated in Namkian, Phupieng, Nan, Thailand. To achieve this goal, a qualitative research approach was employed. Purposive sampling was the chosen method, involving the selection of a total of 8 participants who have direct experience or involvement in the management of Cheewawithee Community Enterprise in Namkian, Phupieng, Nan, Thailand. Both content analysis and documentary analysis were utilized as research methodologies to glean comprehensive insights. The studys findings underscore the indispensable nature of innovation management in facilitating the sustainable development of community enterprises. This strategic approach equips these enterprises with the agility required to navigate the complexities of a dynamic economic landscape. Community enterprises, exemplified by Cheewawithee, emerge as pivotal contributors to local growth. They play a significant role in job creation, introduce innovative solutions tailored to community needs, and champion sustainability. Their remarkable adaptability to challenges and their knack for seizing emerging opportunities position them as vital drivers of progress, ultimately enhancing the well being of the community they serve. In summation, innovation emerges as the linchpin for the sustainable growth and prosperity of community enterprises like Cheewawithee. Kris Jangjarat | Chanchai Jewjinda "Innovation Management and Sustainable Development: A Case Study of Cheewawithee Community Enterprise at Namkian, Phupieng, Nan in Thailand" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-7 | Issue-5 , October 2023, URL: https://www.ijtsrd.com/papers/ijtsrd59949.pdf Paper Url: https://www.ijtsrd.com/other-scientific-research-area/other/59949/innovation-management-and-sustainable-development-a-case-study-of-cheewawithee-community-enterprise-at-namkian-phupieng-nan-in-thailand/kris-jangjarat