COMMERCIAL BANK PROFIT MANAGEMENT IN MODERN CONDITIONS

Introduction. Banking institutions perform an extremely wide range of operations and services. The main purpose of the functioning of the bank, like any economic entity, is focused on making a profit. Profit is the main goal of entrepreneurial activity; the basis of economic development of the state; criterion of production activity efficiency; internal source of formation of financial resources that ensure the development of the enterprise; the source of growth of the market value of the enterprise and the satisfaction of the social needs of society; the main protective mechanism against bankruptcy. Therefore, the formation of a profit management strategy is a priority for the bank's financial management, especially in conditions of systemic crises and emergencies. In general, the bank's profit depends on three «global» factors: income, expenses and taxes paid to the budget. Comparing the growth rates of these elements allows to determine which of them positively or negatively affected profits. Purpose. The purpose of the article is to consider approaches to managing the profit of a commercial bank in modern conditions. Materials and methods. The materials of the study are: 1) regulatory and legal support for the regulation of profits of banks; 2) scientific papers of domestic and foreign authors conducting their scientific and practical research in the field of profit management of banks. In the process of research the following scientific methods were used: theoretical generalization and grouping (to characterize the components of the profit management); formalization, analysis and synthesis (to build a scheme of formation of profit management of banks); logical generalization of results (formulation of conclusions). Results. A commercial bank has to ensure the sufficiency of income to cover expenses, as well as the rhythm of receipts, that is, profit must be distributed in time in accordance with the periodicity of the bank's expenses. The bank's profit management mechanism is a complex and interrelated management process, which is part of the banking management process. It is implemented through basic functions such as planning, organization, regulation, control, motivation and analysis, in order to achieve and increase the level of profitability when taking into account the existing risks and threats. An effective profit management mechanism ensures the implementation of strategic and tactical goals and should include the following components: organizational, economic, financial, motivational, legal, informational. Thus, the bank's profit management is implemented through a management system, which includes the targeted impact of the management entity or management system (units that provide profit management of the bank) on the management object or managed system — the profitability of banking activities. An effective mechanism for managing the bank's profit makes it possible to fully implement the tasks and goals set, contributes to the effective performance of the functions of this management. Discussion. In further research it is proposed to focus on each stage of bank's profit management. This will improve the organization of bank's profit management.