INVESTMENTS IN MEDIA LITERACY AS A TOOL OF POLITICAL INFLUENCE: A SCIENTIFIC ANALYSIS OF THE PROS AND CONS OF STATE REGULATION IN THE MEDIA

Introduction. The relevance of investing in media literacy in the modern world cannot be overstated. Media influences each of us, shaping our understanding of events and information, as well as forming deep beliefs and attitudes on various issues. In this context, policymakers have the task of promoting the development of media literacy among the population to ensure informed citizens' ability to analyze and understand media information. Investments in media literacy can shape the future of society and states in the face of ongoing media transformation. On one hand, this can contribute to improving the quality of discussions and decisions in society, raise the cultural level of the population, and ensure greater objectivity of information. On the other hand, state intervention in the field of media literacy may arouse concerns among those who fear censorship or restrictions on freedom of speech. This scientific article aims to disclose investments in media literacy as a political instrument and analyze its pros and cons. In particular, it examines the impact of investments in media literacy on society, including raising the level of awareness and developing critical thinking among citizens. However, there are difficulties in determining how much the state should intervene in the field of media literacy. State regulation can become a tool for political influence and control over the information received by the population. Therefore, it is important to discuss issues related to state regulation and control of media education. A detailed analysis of the political and socio-cultural consequences of investments in media literacy can help determine how effectively the state can ensure media literacy among the population in the context of rapid changes in the media industry and information space. Understanding these aspects is essential for making appropriate political decisions regarding investments in media literacy at the state level. Purpose. The research aims to study the advantages and disadvantages of state intervention in media literacy as a possible political instrument. Determining the impact of investments in media literacy on society, including increasing the level of awareness and fostering critical thinking among citizens. Analyzing problems related to state regulation and control of media education, including the possibility of censorship and restrictions on freedom of speech. Materials and Methods. Various methods were employed in this research to accomplish the set objectives and research purpose. A review of scientific literature and publications related to media literacy, state regulation of media education, and investments in this field was conducted. This analysis provided a general context for the research. The method of sectional analysis included the examination of various aspects of media literacy and state intervention, dividing the material into sections for more in-depth investigation. Surveys and questionnaires were conducted among representatives of society and experts to gather feedback and opinions on investments in media literacy and their impact within the empirical method. Political decisions, legislative acts, and programs related to the development of media literacy and state intervention in this field were analyzed.