Research on Brand Communication and Marketing Strategies Under the Picture Text Notebook Marketing Model Taking Xiaohongshu as an Example

This paper takes the current situation of saturated e commerce platforms as the background, carries out a SWOT analysis of the brand communication and marketing strategy of social e commerce platforms exemplified by Xiaohongshu, and puts forward corresponding suggestions for optimizing the marketing strategy based on the results of the analysis. Boyu Wu "Research on Brand Communication and Marketing Strategies Under the "Picture+Text" Notebook Marketing Model- Taking Xiaohongshu as an Example" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-7 | Issue-6 , December 2023, URL: https://www.ijtsrd.com/papers/ijtsrd60046.pdf Paper Url: https://www.ijtsrd.com/management/marketing-management/60046/research-on-brand-communication-and-marketing-strategies-under-the-picturetext-notebook-marketing-model-taking-xiaohongshu-as-an-example/boyu-wu