Research on Online Shopping Consumer Decision Path

This paper aims to explore the decision making path of online shopping consumers and analyze the influencing factors on online shopping decision making behavior. Through online questionnaire collection of online shopping data of different consumer groups, combined with the data to conduct comprehensive analysis and empirical research on relevant literature, we will propose a model based on consumer decision path, and further discuss its practical application and management implications. This study is of great significance for understanding the behavioral decision making process of online shopping consumers and improving the user experience and sales effect of e commerce platforms. Liu Yi Han "Research on Online Shopping Consumer Decision Path" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-7 | Issue-6 , December 2023, URL: https://www.ijtsrd.com/papers/ijtsrd60120.pdf Paper Url: https://www.ijtsrd.com/computer-science/other/60120/research-on-online-shopping-consumer-decision-path/liu-yi-han