A Review of the Buying behaviour of the Millennials in India
Journal: International Journal of Advanced engineering, Management and Science (Vol.10, No. 2)Publication Date: 2024-02-07
Authors : Megha Sethi;
Page : 01-06
Keywords : consumer behaviour; Generation X & Y; millennials; technology.;
Abstract
Consumer shopping behavior has undergone a profound and permanent transformation due to the evolution of the Internet, social networking, and the introduction of mobile devices. The current booming segments that are being lured by the companies are the Millennials and Generation Z because of which the global market is flourishing. They are considered as the most loyal consumers because of their good reach and connectivity. This study focuses on the buying behaviour of these millennials.
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Last modified: 2024-02-07 18:02:53